This notice
Tiny Dale Creative, based in Boston, Massachusetts, operates tinydalecreative.com, Life Perspective, and Letter & Form on the website and in the iPhone app. This notice also covers aggregate analytics used by our earlier Wordglow and Letter & Form editions. Linked websites, including Tiny Dale Books, Roslindale Spins, and retailers, may have their own privacy notices.
Information collected and why
Website visits
Our hosting and security providers process technical information such as IP addresses, browser information, requested pages, and request times to deliver the site, maintain reliability, and investigate errors or abuse.
Life Perspective
The life expectancy calculator keeps your questionnaire answers and results in the current page’s memory. It does not upload those health answers, save them to our database or browser storage, or use them for analytics. Reloading or closing the page clears them. The calculator records anonymous visits, starts, and completions using the studio analytics described below. Questionnaire answers and health results are excluded. Routine hosting and security information is processed as described above.
Playing Letter & Form
The game creates a guest identifier and stores a player name, game boards, words played, progress, scores, and timestamps. This lets you resume play, track your results, and use the daily edition. Guest play does not require an email address.
Sharing a score
On the website and in iPhone app version 1.1 or later, newly completed Daily editions post to the public scorebook automatically, using your saved player name when signed in or a generated anonymous name for guest play. Your player name, score, best word, and edition date are visible to other visitors; your email address is never included. Choose Remove my score on Your Form to remove that entry and turn off automatic posting for future games on the website and in app versions that support automatic posting. We remember this choice with your player profile. Choosing Post my score posts the result and turns automatic posting back on. Removing a public score does not remove your saved game, streak or keepsakes. Previously completed, unposted editions are not posted automatically. Earlier iPhone app versions require you to choose to post a score. A result you share through another app is handled by that app.
Optional accounts
Signing in is optional and uses an account identifier and email address, or information supplied by your chosen sign-in provider, to connect your saved game to your account. The sign-in page shows which options are available.
Your Form images
When you request a shareable result link, we store a snapshot of your Form with its edition, score and word count. Anyone with that link can view it. Words are hidden unless you choose to include them. Your email is never included in the shared result.
Contacting us
When you submit the contact form, we use your name, reply email address, selected topic, and message, to respond, provide support, or handle your request. Please avoid sending sensitive information that is not needed for your enquiry.
Cookies and saved progress
Letter & Form uses a first-party cookie called lf_reader to recognise a guest player. It is set with a lifespan of up to one year. Game drafts and preferences are also stored in your browser. Browser storage keeps your optional account sign-in session.
Clearing cookies or browser storage can remove access to guest progress on that device. It does not automatically delete records stored on the server. The site code does not include advertising pixels or third-party marketing analytics.
The iPhone app
The app saves game drafts and comfort preferences on your device and keeps your sign-in session in the iOS Keychain. It connects to the same game service to save and restore progress. The website visit-analytics script is not included in the app. Opening a website from the app is subject to that website’s notice.
Sharing to Instagram or LinkedIn can ask permission to add your Form image to Photos. The app does not read your photo library. A sharing action can copy your chosen caption and game link to the clipboard and open the destination app. You choose whether to publish there. You can change Photos permissions in iPhone Settings.
Studio analytics
We measure visits with a random browser identifier that expires after 90 days without a visit. A separate visit ends after 30 minutes of inactivity. Analytics records contain a page path without URL queries, a broad device category, the referring website name, and active game seconds. Play time pauses when the game is hidden or unfocused, or after 60 seconds without interaction. Analytics does not store emails, words played, or IP addresses, and is not linked to player profiles. Registered account counts are shown separately as aggregate totals. A separate, access-restricted account-support view lets the operator review a member’s name, email where available, membership dates and saved activity to provide support and handle verified privacy requests. Emails are not included in public scores or visitor analytics.
Analytics is disabled for browsers using Do Not Track or Global Privacy Control. You can clear the analytics identifier in browser site storage; clearing all site data also affects saved progress as described above. Anonymous activity records are retained to measure product trends, with no scheduled deletion currently.
How long information stays
Game records are retained to support saved progress and score history. There is currently no scheduled automatic deletion of inactive game profiles. Contact information may be retained to resolve an enquiry and keep a record of the response. To limit spam, the contact form keeps temporary request counters using a keyed hash of the connection IP address. These counters expire within 24 hours and are removed during subsequent contact requests. Message contents are not stored in the website database. Email copies, provider logs, and backups follow mailbox and provider retention settings.
Your choices and requests
You can browse the site without an account, play as a guest, and choose whether to post a score. You can clear browser storage through your browser settings, bearing in mind the effect on saved progress described above.
In Letter & Form, open the account page and choose Delete account, or Delete guest progress when playing without an account. Confirming permanently removes that profile’s saved games, words, scores, streaks, keepsakes and shared Form links; account deletion also removes its sign-in account. When deletion finishes, you return to a fresh game. Deletion can be retried if a service is unavailable. A minimal deletion receipt containing identifiers, a date and completion status prevents old requests from restoring removed data. Completed receipts become eligible for removal after seven days and are cleared during subsequent account-configuration requests. Incomplete receipts are kept until cleanup finishes. Provider backups follow provider retention settings. Copies already saved in Photos, downloaded, or posted to another service must be removed there separately.
You may request access to, correction of, or deletion of information through our contact page. Depending on where you live, you may have additional privacy rights, including the right to object to or restrict certain processing or complain to a privacy regulator. We may need information to verify your request and locate the relevant records. A public player name alone may not establish ownership of a guest profile.
If you believe a child has supplied personal information, please contact us so the situation can be reviewed.
Updates and contact
This notice may change as products and account features develop. The date above identifies the latest revision. Questions or requests can be directed to Tiny Dale Creative through the contact page.